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Marketing Campaign Whiteboard Animation

Anyone looking to jump start an advertising or marketing campaign should consider the power of
whiteboard animation. The sheer savings in the simplicity are enough for most, but for the
others, here are seven (7) solid reasons why this advertising method works.

1. Specific message – Some animated videos are loaded with extra information that does not
convey your specific purpose. Whiteboard animations are written to be very specific on the topic
at hand.

2. Fun – The script is important, but the entertainment value is more so. Having fun while
showing a video is the way to connect to customers. Humor is a powerful marketing tool.

3. Memories – Those who remember you will do so because of a video. Those who remember
you will share that information with others.

4. Flexibility – White board videos can go anywhere, including a landing page or a specific page
the animation is designed to rest upon. The limits are only the imagination of the site owner.

5. Share and comment – Fans of products and services are likely to take whiteboard animation
and post it to their social media sites. You cannot best free advertising.

6. Message – Professional writers can craft the best possible way to connect to a customer. This
connection is key to profits.

7. Call to action – A call to action gets people to move, click and spend their dollars on your
products and services. After all, this is why you are using whiteboard animation. The call can
be a website, phone number or similar.

Remember: the purpose is to get customers to visit your site. Start with the idea of what you
want the customers to do and work back from there to create the best possible animation. This
will set the stage for the animation and the power of its marketing simplicity.